I was a ‘know it all’ UK publisher. Then I went to a FIPP Congress.
I learned that Women’s Weekly in Australia is monthly; that editorial offices in Singapore are organised by Feng Shui, not workflow models; that international magazines are priced according to weight in South Africa; and was amazed that Manure Management from Canada found so much to write about.
I was forced to think afresh, to look differently at why we do what we do.
Our industry is truly global, and meeting new people, sharing experiences and knowledge, can only strengthen our ability to meet future challenges.