At the beginning of 2020, we had a robust events portfolio planned, were ahead on sponsorship targets and content timelines, PPA Awards entries were up YOY – it was looking great!
Then COVID. . .
Big pivot for us has been into virtual/hybrid events. We’re still learning, but it’s been an exciting challenge. Has pulled us together as a team, stretched everyone’s skills set. Remote working difficult as limits group creativity and sharing ideas.
Next steps: how to monetise the ‘new normal’. Virtual events reach greater but as valuable? Sponsors have been understanding so far but audiences expect free access.