Out of print (maybe)

Chris Maillard
Senior Brand Journalist
Interbrand/C Space

@cjmaill

I was editing a heap of things before [THE C WORD] hit; a seriously over-produced print magazine (fluoro cover stock, matt UV, double hit of black on the coverlines, specially commissioned infographics – you know the drill); a set of reports; four quarterly newspapers; all sorts of other stuff.

Now? Digital. Which is fine. Really. But somehow lacks nuance, pace, depth and glamour.

I’ve just heard that a publication I founded nearly 20 years ago has ‘gone fully digital’. Which used to be a synonym for ‘closing’. Maybe it still is.

But I have a plan. It may involve print…



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