I am not a magazine person. I make conferences for magazine people.
I’ve made all kinds of conferences before; when it came to magazines, it was just another job. It’s very abstract work. You learn all the trade secrets, but barely understand a word anybody says.
Six months: I spoke to everyone and they told me everything. They were transforming content strategies, building new ad products, and following their customers everywhere.
One fine day I was invited to see a magazine CEO. What were these rectangles lined along the wall?
That was the day I learned what a magazine was.