There was a time before 140 characters you know.

‘Write me 2,500 words on this subject or that subject’ the Ed would say.

TWO AND A HALF THOUSAND? Are you crazy?

Even at a conservative estimate that would be around 100 full length tweets… all on the same subject… keeping people interested all the way to the end.

They say people need their information in tiny bytes these days but who decides that?

The shelves in the newsagent are still full of paper beauty but it is a place where gossip reigns supreme. A printed twitter.

We should stop dumbing down the world.

Paul McNally | former editor; Head of Comms, Salford Red Devils