Snowflake creatives

Sally Hampton
Consumer Magazines Publisher
DC Thomson

@sallyhamp

I guess I knew this already but lockdown has underlined just how resilient and innovative magazine people are.

When the threat of Covid-19 became obvious, these “snowflake” creatives calmly picked up their kit and began making their publications at home.

They also responded magnificently to the transformation of readers’ lives. I can’t put it any better than this unprompted comment from a reader, “They did a great job in tweaking content following lockdown – presumably at short notice – so it didn’t appear to come from a bygone age!”

A magazine is a friend who has your back – never more than now.



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