A cheeky flick is a thing of the past.
In shops we’re encouraged not to pick up and then put back. It’s now socially unacceptable to flick though a magazine before we buy, we’ve got to make a purchasing decision before we peek inside that glossy on the shelf.
The cover, the magazine’s prime real estate, has increased in value. It’s now the only way to close a sale.
In a time of flick-less shopping we’ll need to rethink how we tell stories. Swapping tried and tested design tricks for new ways to build a deeper relationships with our readers.