No more cheeky flicks

Matthew Ball
Art Director
Think Publishing
@MattBallDesign

A cheeky flick is a thing of the past.

In shops we’re encouraged not to pick up and then put back. It’s now socially unacceptable to flick though a magazine before we buy, we’ve got to make a purchasing decision before we peek inside that glossy on the shelf.

The cover, the magazine’s prime real estate, has increased in value. It’s now the only way to close a sale.

In a time of flick-less shopping we’ll need to rethink how we tell stories. Swapping tried and tested design tricks for new ways to build a deeper relationships with our readers.



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