Market research tells us to be optimistic

It’s an exciting time to be researching how consumers are using magazine media today.

I’m finding in the UK and all over the world the same things emerging from published research.

Consumers are adapting enthusiastically to the new digital forms of publishing, incorporating them seamlessly into their daily lives. Yet the old truths about printed magazines still hold. People love to handle them, to use them for information, for relaxation. They still trust the editor’s curation to inspire them.

Magazine brands with all their platforms, and the multiplier effect that creates, have more potential than ever before.

I am optimistic.

Guy Consterdine | CEO, Guy Consterdine Associates

Grub Street Journal