It’s a brave new world right enough. Full of seers and visionaries all advocating the creed of digital.
But spare a thought for the humble print magazine that still has a place in the heart of a digital immigrant.
We may slowly succumb to the lure of side swipes and responsive design. But not while there are customers who desire great content and beautiful images on paper that they can hold and enjoy without needing to pinch and push first.
I accept the need to ‘innovate’, ‘disrupt’ and broaden our horizons but for the moment it is still ‘our time’. Just…
Brian Cameron | Sales Director, Scottish Field