Magazines got boring; magazine publishers got bored.

Baffled by the digital era and panicked by falling revenues, most publishing houses lost their passion, churning out the same old formats instead of embracing innovation.

Fortunately, some dared to think differently. We can all learn from Vice, Monocle, The Drum, Gentlewoman, Delayed Gratification and other new wave publishers celebrated by magculture.

Inspired by our experience with Hot Rum Cow, we’ve thrown ourselves into new ways of imagining magazines. For us, the future is about collaborative journalism, it’s about big ideas and it’s about a new magazine we’re launching this summer called Poppy.

Fraser Allen | Publisher, Hot Rum Cow