Smells like ‘zine spirit

First week. Latest issue arrives.

My colleague grabs a copy, pulls open a random page and thrusts his face into it. I got used to him doing that with each new issue. “I love the smell” he’d explain to every new, puzzled recruit as they saw his ritual for the first time.

I could make the simplistic, obvious point about not being able to do that with a tablet magazine, but I won’t. Of all the reasons magazines are brilliant, smell is low down the list.

My point is: keep print alive. Or people like this will roam the streets.

Matthew Bellotti | Chief Content Officer, Mongoose Publishing, Malaysia