I’m sick of hearing how terrible things are for magazines. They’re not – they’re bloody fantastic!
We’ve been given this GIFT of social media – massive engagement with brands, for free, that we could only have dreamt of twenty years ago. AND it’s measurable! Oh ‘Boo hoo’, now we’ve all actually got to prove effectiveness to advertisers – quit moaning and get busy.
And stop producing rubbish and expecting people to buy it. Crap design and lazy editorial – do us all a favour and stop bringing the reputation of other beautiful magazines down – income from OUR readers and advertisers depends on that reputation.