Aye, we’re doomed

100 words on the state of magazines?

Ye ken I can do it in one: DOOMED!

But if you want the full hundred, let’s add context from the day ‘job’.

Profits are up, but only because of deep cuts (sorry, ‘savings’) –  sales are falling, page yield is down, online ads only sell when they intrude, bright, shiny digital products are getting investment (but showing precious little return).

Everyone is working harder, everyone is stressed, no one can see their job improving. That’s the crux – a demoralised workforce that could earn more somewhere else. And they will.

Aye. We’re doomed.

Private Frazer | Undertaker, Private Frazer’s Doomed Magazines