Publishing is like fashion.

You have to follow the trends, live them, watch them, indulge them. Your pages are a mirror, your readers want to see content that reflects them. The economy dictates spending. Your advertisers will be either be freely spending or penny pinching.

Your magazine is a wardrobe. Mixing the timeless, vintage pages of print with the contemporary, modern slickness of digital – or discarding one so there is more room for the other.

Trends will be tried, some will work, and others won’t. There is no ‘one size fits all’, but there are many dedicated followers of fashion.

Leanne Taylor | Group Editor, Plastics, Rapid News Communications Group