Tactility, insight and sensation

Tactility, insight and sensation. That’s why I love magazines.

Contemplating news, opinions and features that I know will evoke new, previously unconstructed thoughts. Appreciating writers who make connections that can only be made when one has actually taken the time to actually think about something.

The joy that comes as synapses spark on seeing, reading, understanding. Revelling in words crafted by those who understand my passion and want to feed it.

And on a physical level, feeling paper between my fingers – its weight and texture – is an unalloyed pleasure that no amount of swiping, pinching or dragging will ever diminish.

Kulwinder Singh Rai | former editor & writer; MD, RAi PR



Grub Street Journal

The Magazine Diaries 100-words chart

For the last couple of weeks, I’ve put out the Magazine Diaries top-10, pick of the posts.

Clearly this is a bogus made up chart of absolutely no real merit whatsoever. Number 7 might have been on the site for longer than anyone else. Number 3 might have a huge Twitter following. Number 1 might have an auntie with even more Twitter followers.

So why am I wasting time doing it?

First, it’s a bit of fun. People like lists, so lets give them one to get them paying attention to the Magazine Diaries website.

Second, maybe you never noticed, but magazine people are insanely competitive. By introducing an element of competition through the chart I’m hoping to spark a frantic wave of social sharing as contributors try to get themselves to the top of the table.

Third, and most important, I’m hoping engaging content and lots of social sharing will bring people back to the Magazine Diaries website, even after the flow of 100-word contributions has slowed down. And that means we can maintain interest until we get our little book published and start selling it to raise some money for MagAid – and that is the whole point of the Magazine Diaries project.

If you’re a wee bit miffed that you haven’t made it into the top 10, or worse, you’ve been pushed out, don’t get mad, get even. Tell everyone you know about your 100-word post… send them a link… badger them until they read it… get them to share it… get everyone ready to buy a copy of the Magazine Diaries when it’s published.



Grub Street Journal

A peculiar pleasure

There’s a peculiar pleasure in writing something and seeing it published, or inventing an idea and commissioning it, or nailing some thunderous cover story, or packing an issue off to be printed and savouring that delicious moment when only you, the people who put it together, know precisely what’s poised to appear.

And there’s a peculiar pleasure in buying a publication whose contents are a complete surprise and finding yourself lost in it for hours, navigating your route through it in your own time and place.

I’m on the inside *and* outside of magazines and both are an extreme delight.

Mark Ellen | Journalist and editor; Author, ‘Rock Stars Stole My Life

____________________________________________________________________
Want another 99 magazine professionals telling their stories for just £5?
Every penny of the cover price goes to MagAid to put magazines into schools and help develop a love of reading in under privileged school children. Buy it here now.

____________________________________________________________________



Grub Street Journal

You’ve come a long way, baby

I fell into the magazine business in 2005 when I attended conferences to learn about ‘Web 2.0’.

I heard gems such as, “Stop holding your stories back for the print edition – publish web first”. “How are we going to monetise our websites now we’ve given all our content away for free?”. Even (shock horror) “Does our magazine brand need a website?”.

Almost 10 years on, and I’ve seen a complete turnaround in the messages gleaned from these conferences. The industry has been through tough times, but is now positive, focused, determined and perhaps most importantly, innovative.

Put simply, I love it.

Amy Duffin | Communications Manager, FIPP



Grub Street Journal