Only two things count online

If there’s one thing worse than pessimism it’s baseless optimism.

Looking at the re-born New Yorker website, I’ve been thinking about how our faith in the thing we call “quality” is so often misplaced.

“Quality” works on paper. It’s under your fingers, advertised when you open your copy on the tube, flaunted on your coffee table.

It doesn’t transfer on-line. Here only two things count:

1. A site you have to visit more than once a day.

2. Items of content so powerful and obvious that people pass them on.

What you’ve got to avoid is everything in-between.

David Hepworth | Editorial director, Development Hell

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