One contributor to my magazine, whose name ended up on the cover, bought extra copies for his family and friends. When he handed one to his mum, she started crying.
This guy’s a successful web entrepreneur. He’s got a large online following, gives talks around the globe, employs many people. The big house and the beautiful car must give away his success, even to his less internet-savvy mum.
But only when she saw her son’s name on a magazine cover, his success became real.
It’s this emotional power that emanates from real products that keeps me excited about making magazines.