A magazine has never been about the paper it was printed on.

Publishers may have organised their businesses around selling the stuff, but real magazine brands are more like exclusive clubs that anyone can join for the price of a bus ticket. To feel part of a family, to have the ideals of a title reflected onto the reader just by opening a page, that’s what’s really valuable.

I’m now happy to read just about everything on my phone, but when I want the world to see who I really am, I let them know I’m a New Yorker reader.

Andy Cowles | Editorial Development Director, Coverthink Media Ltd