We live in a world that beats to a constant thrum of nagging notifications, trilling alerts, must-sees, live-blogs and multi-streams. Every step is trackable, every activity is loggable, every mouthful is measurable.

Our customers are always on – sharing, playlisting, commenting, collaborating. We can’t expect them to politely cling to a model which doesn’t speak to their habits.

And yet, many publishers continue to behave like sulky Luddites – acknowledging this enormous change with only tiny adjustments.

The revolution has been digitised, and we need to listen to the people’s new demands and act more radically – or risk decapitation.

Andrew Lowe | Former Digital Manager, Conde Nast UK

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