Taking our time

Sam Bradley & Bethany Thomson
Counterpoint Magazine

@_counterpoint

We like to take our time between issues. Three, four, five months, sometimes. As long as it takes to get it right. Readers appreciate the care taken, and deadlines aren’t so deadly when you’re the ones in charge.

We print Counterpoint ourselves, so we have the privilege of seeing it through from conception to delivery. But between furlough and lockdown, we’ve been kept out of the studio. So, we’ve had weeks and weeks to tweak and polish and finesse. Weeks waiting to be let back in and get the Riso rolling. 

Even by our standards, this is taking the piss.



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Outside world

Rosamund West
Editor-in-Chief, The Skinny
Radge Media
@theskinnymag

As a free magazine covering live arts, distributed through cultural venues and funded by advertising for said arts and venues, The Skinny was swiftly battered by the pandemic. 

We adapted to remote working using our experience making Fest Adelaide from the depths of Scottish February. We adjusted our April issue editorial to focus on at-home culture, ruthlessly excising any reference to the outside world of pubs and gigs. 

Less easily adapted was our revenue stream, which fell immediately off a cliff. With the team currently largely on furlough, we hope to resume publishing soon digitally, followed by print in autumn.



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Out of office

Tim Danton
Editor-in-Chief, PC Pro
Dennis Publishing
@timdanton

Four-and-a-half years. That’s how long PC Pro has been made “out of office”, with most of us loving the freedom of working from home. 

But Covid-19 has had an impact, with lost newsstand sales and advertising leading to a trimmed editorial budget. All this, while having to abandon long-planned features for practical guides on working from home. Not to mention switching to a weekly podcast, with more listeners than ever joining us live. 

Perhaps the biggest change: product launches are now virtual, conference halls replaced by conference calls, but that’s okay… jumping on a plane has somehow lost its appeal.



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Hugging scandal

Fiona McKinlay
Managing Editor
Think
@donkeyjacket45

I think we were above average in terms of realism and preparedness in early March, but we still had to turn our ideas bucket upside down and give it a good bash. 

 Each time we looked at our works-in-progress, something else would jar. 

A feature on the health benefits of holidays? 

Canned. 

 A whole magazine on visitor attractions that no one can visit? 

Oh dear. 

Two people – from different households – hugging on the cover?

The potential scandal!

Lots to rethink and redo remotely. Creativity, good communication and responsiveness more essential than ever. 

 And now… what happens next?



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Still busy writing

Fraser Allen
Fraser Allen Communications
@AFraserAllen

2020 is the first year since 1987 that I haven’t been involved in magazines. Zilch. Nada.

I’ve worked on more than 50 magazines, as a writer, editor or publisher. I’ve written about football, booze, movies and newspapers. I’ve ghost-written ‘true stories’ for Take A Break, been interviewed by Radio 5 Live about moles feasting on Juicy Fruit gum, and had a warrant issued for my arrest by the Turkish Army. But mostly, I’ve worked on B2B mags.

I’m still busy writing and, if offered freelance magazine work, I’d snap it up. But for now, I’m enjoying reading other people’s magazines.



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