What to do with digital

People ask me what they can do with their magazines on digital.

I wish I could put this on repeat:

Take your mag, rip it up, start again, take the best, make it fizz, make it quick, make it more, make it move, make it talk, have a laugh. Make it mobile, make it work, make it fast, make it last. Try it out, ask around, if it fails – start again, start from scratch, something new, make it now, make it grow. Take a risk, dare to fail.

Alternatively I could advise, “publish a PDF replica to meet ABC requirements”.

David Hicks | Digital Creative Consultant, co-founder of Magvault.com

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Grub Street Journal