I started with cow gum, scalpel and passing off stone. Now the keyboard is king with DTP and social media. The constant is arranging words and images to engage and entertain.

It is still a great job to do – creative, collaborative, constantly challenging. Distribution is key – it always has been. Seeing technology merely as a cost-cutter is the greatest danger we face. Magpie journalism and me-too projects the biggest bugbear.

We must be more confident in our abilities, in arguing the case for creativity, originality, independence. None of that cuts across commercial reality.

Writing is still the best of jobs.

Martin Cloake | Chief sub, Progressive Customer Publishing