Circulation: tiny. Profit to date: zero. Hours: insane.
But life’s utterly wonderful.
After three decades working for a huge magazine company, I thought it was all over: my title got sold, and I took redundancy. Then, from a gallon of Guinness shared with a mate, a fresh magazine idea emerged. When we’d sobered up, it was still a good idea. We launched on a shoestring in autumn 2012.
We’re print. We’re digital. We’re just four partners, with no staff and no corporate crap. Our readers love us, and we love surprising them (and ourselves) with the amazing stories we discover.