Humbled and stronger

Mark Alker
Publisher
Single Track

@singletrackmark

After the shock of adapting the team to working at home and dealing with the panic of loss of a huge proportion of our ad bookings, the most unexpected positive reaction was from our readers.

When I told them of our precipitous financial position they rallied like I could never have imagined. From subscriptions to merchandise and even donations, the entire team has been humbled by the value that our audience has placed on our silly magazine about bicycles.

We are going to get through this – and thanks to our readers we’ll be all the stronger on the other side.



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