Author / Magdiaries

by Magdiaries

Always on

Magazines have always dealt in content that people care about, even love.

That gives them a real advantage as people spend more and more time on mobile. We have an intimate connection with our mobile devices that’s quite different from earlier technology – what better place to connect with the things we love?

But doing it well means making big changes. People have to become confident that when they tap a magazine app icon, they will connect with fresh content, and not just a stale list of back issues.

Magazines ought to be always on, always connected – just like their customers.

Michael Kowalski | Founder, Contentment

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Grub Street Journal
by Magdiaries

Expert voices

I head up creation of 100s of magazines a year, but am also an avid consumer.

The Face, Grand Royal and Jack Magazine produced highly emotive content that had cult followings, rarely seen in magazine publishing today.

I now only buy the NME. Having tried the web site for several months I returned to buying the curated form, putting my trust in a small editorial team to enthuse me through their content selection.

Content that requires an expert voice and that’s delivered to engage and entertain will live on in “paid for” curated form, whether that’s digital, print or otherwise.

Ian Robson | Head of T3, Science Uncovered and Computing Group, Future



Grub Street Journal
by Magdiaries

An odd decision

Launching a print magazine in January 2011 was a strange business decision.

The economy was in tatters, circulations were in sharp decline, and every day brought stories of layoffs and closures. But while bigger titles struggled, a number of fleet-footed indie magazines have flourished.

I launched Delayed Gratification with a group of friends who shared a love for print magazines and original journalism – and it’s been encouraging to discover we’re not alone. It’s hard work but it’s immensely rewarding, and there’s a real sense of passion, cooperation and innovation in our industry.

These are odd but exciting times for magazines.

Rob Orchard | Director, The Slow Journalism Company; Publisher, Delayed Gratification



Grub Street Journal
by Magdiaries

The magazine drives the brand

Magazines were a dirty word when my title, Travel Trade Gazette, and our associated products came under the jurisdiction of our previous corporate owner. No investment, no attention, no love…

Now as part of TTG Media, an independent business I formed to take over our brand in 2013, the B2B magazine is thriving, and sales are up after years of decline.

Our associated products – our portfolio of events and websites, led by the TTG Travel Awards, TTG On Tour roadshows and ttgdigital.com – drive the profit.

Yet it’s our magazine, still powered out weekly 61 years after launch, which drives the brand.

 



Grub Street Journal