Month / July 2014

by Magdiaries

The magazine’s not the product

A magazine is an eclectic compendium of engaging content ephemera.

We can make that compelling for readers in all sorts of ways on many different platforms and through all sorts of distribution technologies. Some of these technologies which may be even more disruptive than those we know today, have not yet been invented.

A magazine that will survive is not a dead tree with ink on it re-rendered for the latest disruptive technology. And yet that’s what many publishers are trying to do.

A publisher’s product is not the magazine.  Rather it is the relationship it has with its readers.

Neil Thackray | Co-Founder & CEO, Briefing Media


Grub Street Journal
by Magdiaries

Eat, sleep, publish, repeat

Cave drawings, handwritten news-sheets, Julius Cesar’s Acta Diurna carved in stone, Chinese government news-sheets, just one gazetta for the Notizie scritte, Relaciones, The Ladies Mercury, The Gentleman’s Magazine (first use of the term ‘magazine’ derived from Arabic for storehouse), printing presses and the Industrial Revolution, photos sent by wire, four-colour rotary press, global distribution, computer-setting, DTP, iPad, smartphone, html, fully interactive, wearables, voice control…

What’s next? A virtual reality screen on dust particles? Magazines have and always will evolve and people will always want well curated content.

Change happens, embrace it. Explore the possibilities, keep open minded.

Enjoy the ride.

Bruce Hudson | Founder, The Digital Magazine Awards

____________________________________________________________________
Want another 99 magazine professionals telling their stories for just £5?
Every penny of the cover price goes to MagAid to put magazines into schools and help develop a love of reading in under privileged school children. Buy it here now.
____________________________________________________________________



Grub Street Journal