I fell into the magazine business in 2005 when I attended conferences to learn about ‘Web 2.0’.
I heard gems such as, “Stop holding your stories back for the print edition – publish web first”. “How are we going to monetise our websites now we’ve given all our content away for free?”. Even (shock horror) “Does our magazine brand need a website?”.
Almost 10 years on, and I’ve seen a complete turnaround in the messages gleaned from these conferences. The industry has been through tough times, but is now positive, focused, determined and perhaps most importantly, innovative.
Put simply, I love it.