It’s worth the effort

Working in magazines feels like fighting a tide of assumptions.

Assumptions that it’s only a matter of time before digital sweeps everything away.

Assumptions that decline is inevitable.

Assumptions that doing something new is madness.

Assumptions that are wrong.

It’s hard to keep your chin up sometimes against the flow of doom.

It’s hard to persuade people that new magazines can make money.

It’s hard to sell the future of print in a digital world.

But when we succeed, and we make something new, something readers love, something which we are proud of – it’s worth the effort.

Stuart Anderton | Former Chief Information Officer, Future