A magazine is words and pictures. That’s all it is, all it’s ever been and all it ever will be.
How we present those words and pictures continues to change, but we should never lose sight of the fact that people want to read magazines for words and pictures, and advertisers want to reach the people who like the words and pictures.
The magazines that will thrive are those that present words and pictures in the best ways, from a neat turn of phrase in an intro to developing a whole new digital platform.
Do the words and pictures well.
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