Some insanely prosperous times – when advertisers were supporting magazines almost as enthusiastically as readers – clouded things. We got carried away and sometimes even confused advertising-fuelled profits with reader euphoria. But let’s not be fooled again.
The 21st century decline in revenue and readers will kill some companies and many brands. But it cannot kill off the magazine. The magazine is not a format, but a mood, meeting place, badge, and a sense of belonging.
Whether in hard copy or digital-something, magazines belong to readers and users who are united by a shared passion.
We know who we are.