Listen, I want to tell you a secret about magazines.
It’s a secret as true of Angling Times as it is of Glamour and Hello. It’s got nothing to do with paper stock or binding, nor even price. It’s this.
For our readers, each new issue is a delight and a treat. And like all good treats, it’s best enjoyed at your own pace and in the splendid isolation of your own thoughts. What else matches the rare thrill of flicking through the latest issue and then returning back whenever it suits?
Oh and our readers like the adverts too.