There’s been a terrible mistake!

I never asked for any of this. I’m meant to be a pharmacologist.

Yet here I am, trying to guide a ‘magazine’ through the mire.

And I wouldn’t change it. Not the constant battle to define my role, my products, my raison d’être. Nor the exhibition exhaustion, 10 hours in cattle class and the interminable thought that I am still doing it all wrong.

We have the opportunity to redefine an ages-old industry. Make a mistake, make a breakthrough, make a mess of it all. You’re still making and that’s good for the soul.

Plus, it beats dissecting rats.

Jim Woodcock | Group Editor & Conference Director, Rapid News Communications