Tag Archives: Frontline

Apocalypse… now?

I’ve worked in magazines for almost four years now, and since I started I’ve heard that digital magazines would be the end of print magazines…

What I’ve found though is that magazines are more diverse; yes a portion of magazine sales are digital, but what I’ve also seen is that websites have grown and adapted to consumer needs, just as many magazines continue to do.

Print no longer makes up the whole of the magazine market, instead of a print tree, magazines are now a tripod, supported by digital, web and print, and are thrice as accessible because of it.

John Rumble | Newstrade marketing manager, Frontline Ltd