Start with the cover.
Work out what you want to say and why you want to say it.
Make it mean something. Make it yours, for your readers, for your title, don’t care a sausage what the other fella’s done with his. Be tough, never say ‘that’ll do’, don’t be scared to start again if it’s not working. Give it hips.
Then send it, feel relieved. Then worry about it constantly until you see it on the page, the great smelling, new, fresh page. Spot mistakes, fret, promise yourself you’ll make it better next time.
Then start with the cover…
Paul McNamee | Editor, Big Issue
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