Show them the dinosaurs

The first time I saw a dinosaur, a Formula 1 car and a supermodel in a bikini they were on the pages of a magazine.

There are many people eager to discover things on our planet and I believe magazine know-how can play a part in their journey. Human curiosity needs expert guidance. It needs informed, organised surprise. Magazines stand for both.

Publishers around the world just need to learn how to use all the new tools the digital world offers, like our children do these days.

It’s funny, such a simple recipe: Follow the children… And show them the dinosaurs!

Fabrizio D’Angelo | CEO, Burda International; Chairman, FIPP