Rich experiences

Today, magazines are whatever you want them to be.

Magazines used to just be glossy paper, pictures, advertisements and stories that arrived in the mail.

Not anymore.

Now they are interactive digital experiences, videos, mobile apps, shopping opportunities, seminars, augmented reality, audio on demand, embedded motion pictures, edible pages, printed-on-demand magazines, and more… While also still wonderfully tactile print publications!

Publishers and advertisers are constantly dreaming up new ways of entertaining and informing their readers.

Aren’t we lucky to be living in an age when being a “magazine reader” means getting to richly experience a magazine, not just read it.

John Wilpers | Senior Director, Innovation International Media Consulting