The magazine’s not the product

A magazine is an eclectic compendium of engaging content ephemera.

We can make that compelling for readers in all sorts of ways on many different platforms and through all sorts of distribution technologies. Some of these technologies which may be even more disruptive than those we know today, have not yet been invented.

A magazine that will survive is not a dead tree with ink on it re-rendered for the latest disruptive technology. And yet that’s what many publishers are trying to do.

A publisher’s product is not the magazine.  Rather it is the relationship it has with its readers.

Neil Thackray | Co-Founder & CEO, Briefing Media