It’s not about paper

A magazine has never been about the paper it was printed on.

Publishers may have organised their businesses around selling the stuff, but real magazine brands are more like exclusive clubs that anyone can join for the price of a bus ticket. To feel part of a family, to have the ideals of a title reflected onto the reader just by opening a page, that’s what’s really valuable.

I’m now happy to read just about everything on my phone, but when I want the world to see who I really am, I let them know I’m a New Yorker reader.

Andy Cowles | Editorial Development Director, Coverthink Media Ltd

Go social or go home

What excites me most about magazine publishing is where digital can be taken by publishers. What annoys me most about magazine publishing is where publishers are being taken by digital.

The problem is the industry’s identikit tools and services, which operate on bluster, bravado and high bills. Print magazine replicas work, but never well. Interactive extravaganzas promise much, but they’re basically all mouth and no trousers.

Worst of all, nobody’s tackled making a digital magazine truly social. And that, in my rarely-humble opinion, is the biggest failing of all, because without social connections a digital magazine is only barely alive.

Keith Martin | Senior Lecturer, London College of Communication

Want another 99 magazine professionals telling their stories for just £5?
Every penny of the cover price goes to MagAid to put magazines into schools and help develop a love of reading in under privileged school children. Buy it here now.


Have you bought your copy yet?

BoxesThe Magazine Diaries is on sale now.

This little book, designed to let magazine people tell the world how they feel about making magazines in the middle of the biggest disruption in publishing history, is all about raising money for a great charity.

For just £5, you get 100 magazine professionals telling their stories, 100 words at a time. All magazine life is here, the optimists and pessimists, veterans and newbies, pixel heads and page sniffers…

Every penny of that £5 will go to MagAid to help them get magazines into schools and develop a love of reading in under privileged school children.

Buy a copy. You’ll nod your head, shake your head, throw it across the room then rush to pick it up so you can read the next 100 words.

Words, images, stories

This is a hugely challenging time to be working with magazines, but I firmly believe if you’re open-minded about what a magazine is today and might become, you have a great opportunity to be a part of an exciting future.

I love the print tradition, and believe there’ll always be a role for the physical, analogue ‘thing’ alongside digital streams. But as a designer my real love is the way word and image can be combined in a magazine to reinforce the story.

In that respect I’m as excited about the potential of digital as I remain about print.

Jeremy Leslie | Creative Director, Magculture

Quit moaning, get busy

I’m sick of hearing how terrible things are for magazines. They’re not – they’re bloody fantastic!

We’ve been given this GIFT of social media – massive engagement with brands, for free, that we could only have dreamt of twenty years ago. AND it’s measurable! Oh ‘Boo hoo’, now we’ve all actually got to prove effectiveness to advertisers – quit moaning and get busy.

And stop producing rubbish and expecting people to buy it. Crap design and lazy editorial – do us all a favour and stop bringing the reputation of other beautiful magazines down – income from OUR readers and advertisers depends on that reputation.