Outside in

Since the first ever edition in the 18th century, a magazine has been a container and a commercial proposition.

Magazine editors thought only about what they poured into that container. Lecturers teach students how to create content to fill the container. We never questioned that container.

Now there are many questions. Does a magazine need a cover? Can a magazine be just one story? What if you can make a magazine by curating content from your social networks?

We need to teach students to consider magazines from the outside in, not the inside out.

They will be the magazine saviours.

Beth Brewster | Head of Journalism & Publishing, Kingston University London