Every new technology kills off the one before it, right?
Radio eradicated theatre. TV annihilated radio. VCR exterminated TV. And the internet is going to destroy it all, magazines included…
Apparently not. Along with thriving theatres, vibrant radio, massive growth in TV programme recording, magazines can’t and won’t give in to the gloomy predictions of the naysayers.
What actually happens when a new medium appears is that people accommodate it in their lives alongside the media they already love… as long as those media continue to evolve and provide irreplaceable value.
That’s what print has to do. And it will.
Diane Kenwood | Editor, Woman’s Weekly