Each time we get a new member of staff I try and make sure they get to spend the day at our printers watching our magazines be created from giant loo rolls of paper into gorgeous, physical products.
It’s easy to fall into the trap of thinking what we do essentially stops at desktop publishing. Our content is the product we design, manufacture and sell every bit as much as a car’s the product designed, manufactured and sold by Audi.
We are manufacturers of content and if we lose that connection to the end product we miss the whole point.
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