The magazine drives the brand

Magazines were a dirty word when my title, Travel Trade Gazette, and our associated products came under the jurisdiction of our previous corporate owner. No investment, no attention, no love…

Now as part of TTG Media, an independent business I formed to take over our brand in 2013, the B2B magazine is thriving, and sales are up after years of decline.

Our associated products – our portfolio of events and websites, led by the TTG Travel Awards, TTG On Tour roadshows and ttgdigital.com – drive the profit.

Yet it’s our magazine, still powered out weekly 61 years after launch, which drives the brand.