Loose cattle

Skip it, click there, the next article will be more rewarding”, whispers the mind of the internet user.

The grass is always greener behind the next link, but the cud is abandoned, the infinite nature of it all prevents us from engaging with the author, the photographer or, dare I say, the advertiser.

Where quality and codswallop remain unabsorbed, receiving short shrift, traffic is king and standards fall.

100 words. What message could be conveyed clearly in such a space? Well it must, because you’ll be off, drawn by a twinkle…

…still reading? Print magazines may provide you solace.

David Atkins | Newsstand