Having spent nearly 40 years managing print in all its forms, in advertising agencies, design studios, printers and now publishing, I’ve seen trends come and go.
In fact, I’ve been around so long I’m seeing things coming around for a second time!
The main thing is – it’s about evolving, finding better ways, coming up with new ideas. Print is not the force it was but, and it’s a big BUT, research is still showing us that people like to read mags.
So let’s be positive about the future of magazines – they’ll still be here long after I’m done.