Leaving them hungry for more

I love magazines. I always have since my early days as an editorial designer.

There’s no better feeling than creating a package of intelligently written and beautifully designed pages that readers consume leaving them hungry for more.

When I started in ‘customer publishing’ I wondered if my zest for producing magazines would subside. It didn’t.

In this era of content marketing, we have a plethora of ways to reach our audience. The digital journey is just beginning and a catch-all solution to captivate our increasingly mobile audience is yet to surface.

Maybe ink and paper was the answer all along.

Eric Campbell | MD, White Light Media