June mailout

June 5th 2014. Another f2 issue to mail and Comag.

Subscribers doubled since f2 came back to Icon Publications in April – but what’s twice sod all? Bi-monthly EPOS sales set to double but Comag’s entire remittance won’t cover WHS’s shelf stocking fees. We must sell 75% of news trade delivery, as we did 20 years ago, to pay for print worth a £4.95 cover price.

Another US sub arrives… another £6.85 postage franked for their first copy. 150gsm stock, feels like a book, US magazines can’t compete! We could create quarterly books for the same sub.

Goodbye landfill. Hello bookshelves…

David Kilpatrick | Publisher, f2 Freelance Photographer