Why we got into this game

It has never been easier to make and publish great magazines – in digital form, or in hefty, glorious printed incarnations.

It has never been harder to build a robust business model around publishing great magazines  – one that can reliably pay talented and experienced people to keep the ship sailing through the stormiest conditions.

The only solution is to innovate and experiment – to find new ways to tell brilliant stories to passionate audiences.

That requires original thinking, fearless creativity and probably a few late nights.

But isn’t that why we got into this game in the first place?

Alan Rutter | Digital content consultant; Co-founder, Clever Boxer