It has never been easier to make and publish great magazines – in digital form, or in hefty, glorious printed incarnations.
It has never been harder to build a robust business model around publishing great magazines – one that can reliably pay talented and experienced people to keep the ship sailing through the stormiest conditions.
The only solution is to innovate and experiment – to find new ways to tell brilliant stories to passionate audiences.
That requires original thinking, fearless creativity and probably a few late nights.
But isn’t that why we got into this game in the first place?