Go social or go home

What excites me most about magazine publishing is where digital can be taken by publishers. What annoys me most about magazine publishing is where publishers are being taken by digital.

The problem is the industry’s identikit tools and services, which operate on bluster, bravado and high bills. Print magazine replicas work, but never well. Interactive extravaganzas promise much, but they’re basically all mouth and no trousers.

Worst of all, nobody’s tackled making a digital magazine truly social. And that, in my rarely-humble opinion, is the biggest failing of all, because without social connections a digital magazine is only barely alive.

Keith Martin | Senior Lecturer, London College of Communication

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