Are magazines doomed? I don’t think so.
Whilst the big publishing houses moan about transformation to digital, declining margins and whether content marketing will save us all, something exciting is going on.
Just as punks flicked two fingers at the rock dinosaurs of the 1970s, a new wave of independent publishers are revolutionising magazine publishing. Full of passion and unfettered by traditional business models, they’re taking matters into their own hands: using new technologies to take risks; talking directly to readers; collaborating; connecting; creating; and innovating.
The result? Avant-garde, beautifully written, visually stunning magazines that will keep our business alive.