The essence of the role

As a journalist for a business-to-business title, I often feel a little schizophrenic.

Lots of readers tell me: “I love my print. I can read it wherever I want.” But my marketing and publishing colleagues say: “No, you don’t understand. It’s all about online.”

But I do understand.

The revolution in the publishing industry is making every journalist question who they are, but the essence of the role hasn’t changed. You are still trying to get as many as possible to read what you’ve written.

It’s just how your words are seen that has changed. That’s all.

Ralph Cunningham | Managing Editor, International Tax Review, Euromoney